Guaranteed to Make You Smile: Drs. Mobed and Parsi Find Great Success

Guaranteed to Make You Smile: Drs. Mobed and Parsi Find Great Success

Dr. Fardad Mobed and Dr. Lily Parsi certainly have a lot in common.

Both are scholars, which goes without saying. They hold degrees in engineering: Dr. Mobed, a Bachelor’s in Electrical Engineering, Dr. Parsi, three advanced degrees in Civil, Water Resources, and Computer System Engineering.

Both attended dental school in the Boston area. Dr. Mobed completed his dental training at Boston University while Dr. Parsi studied at the Tufts University School of Dental Medicine.

But perhaps, most significantly, they share the same home address. Dr. Mobed and Dr. Parsi are husband and wife, the parents of two children.

And they have been practicing dentistry together at their state-of-the-art offices, Northgate Dental, located at 603 Broadway that has been in existence for 27 years. Dr. Mobed is an endodontist specializing in root canal surgery. Dr. Parsi is a pedodontist specializing in children’s dentistry.

Dr. Mobed began his practice in 1992 at the Northgate Shopping Center before moving to Broadway. Dr. Parsi joined the practice in 2008. They also have a dental practice in Brookline.

Yes, they do work side by side in the Revere office, though as Dr. Parsi states, “I treat the children. He treats mostly adults.”

Of course, everyone asks the question, “What’s it like for a couple to work together?”

“It’s great – we really support each other quite a bit,” said Dr. Parsi. “I feel it’s good to know that you can trust the other person 100 percent.”

Dr. Samantha Bogle is the orthodontist at Northgate. Dr. Joey Chang is the oral surgeon and the director of the pre-doctoral program at Tufts School of Dental Medicine.

Do Dr. Mobed and Dr. Parsi talk about dentistry at home during dinner?

“Unfortunately, a lot,” Dr. Parsi said, smiling.

“We go to dental conferences together but we attend different lectures,” added Dr. Mobed.

The dentists have stayed on top of the major technological advances in their profession and their offices feature the latest state-of-the-art equipment.

“I think one of the biggest changes have been in CT scans and microscopes, and everybody gets white fillings instead of silver fillings,” said Dr. Mobed.

Dr. Parsi said preventive care should begin early. “The primary goal in pediatric dentistry is to prevent cavities, so we want to see children as early as 6 months old, but no later than the first year of age,” said Dr. Parsi. “Because the objective is to teach the parents how to take care of their children, ideally so the children will never have cavities, rather than seeing them at the time when there are already cavities in the mouth.”

Dr. Parsi said Northgate wants to be “a dental home for families, so patients know where to go when there are issues, but hopefully we can prevent these issues from happening.”

27 years in Revere

Dr. Mobed has been a practicing dentist in Revere for 27 years. He has treated two generations of families who have been coming to Northgate Dental.

“I like the people,” said Dr. Mobed. “It’s a good community and they’re appreciative of what you do for them.”

“I’ve had patients who I saw when they were very little, and now they now see him,” said Dr. Parsi. “Depending on the patient’s personality, anywhere between the ages 15-18, they’re ready to see the adult dentist.”

She is proud to see her patients dedicating themselves to dental care and prevention.

“I’m especially happy to see the children whom I’ve seen six months old, because they end up being very healthy, and it makes me sad when somebody whom I’ve never seen, comes in to the office and they have major needs. I’m glad we’ve made such a strong connection to families that we’ve known for a long time. It’s very satisfying.”

Dr. Parsi recommends that her patients have regular dental check-ups every six months.

Interestingly Dr. Mobed came to the United States from Iran 40 years ago with the goal of becoming a professional soccer player.

He accomplished that goal, earning a spot on the Boston Teamen professional team that was based in Framingham.

One of his fondest soccer memories was playing for an Iranian team that had an exhibition game in that country against Brazil and Pele, arguably the greatest soccer player in history.

“In 1978, Brazil came to Iran for some exhibition games when Pele was at the top of his game and was most famous at that time,” recalled Dr. Mobed. “I was fast, but too skinny, otherwise I wouldn’t be a dentist now.” But fortunately for their many patients, Dr. Fardad Mobed and Dr. Lily Parsi are dentists now and they look forward to continuing their successful partnership at Northgate Dental for many years to come.

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Revere Market Basket to Open Doors on Oct.26: Company Ready to Take Care of Customers Who Took Care of Them

Revere Market Basket to Open Doors on Oct.26: Company Ready to Take Care of Customers Who Took Care of Them

The long-awaited Revere Market Basket at Northgate is finally ready to open this Sunday, Oct. 26, and company executives said they are ready to take care of the customers who took care of them. At the Revere store on Monday, from left, David McLean, operations manager; Ron Lambert, store director; and William Marsden, director of operations. The store will open at 7 a.m. sharp.

The long-awaited Revere Market Basket at Northgate is finally ready to open this Sunday, Oct. 26, and company executives said they are ready to take care of the customers who took care of them. At the Revere store on Monday, from left, David McLean, operations manager; Ron Lambert, store director; and William Marsden, director of operations. The store will open at 7 a.m. sharp.

In the parking lot of the new Revere Market Basket at Northgate Monday morning, workers outside were spiffying up the outside and moving carriages inside – but they weren’t getting much done in between having to answer numerous questions from the excited passers-by, many that are greatly anticipating this Sunday’s (Oct. 26) opening at 7 a.m.

“Are you open today?” exclaimed one woman.

“Not yet ma’am,” said the worker. “Sunday.”

“Are you going to have the roasted chicken there that I always buy at the other stores?” she asked.

“We’ll have everything you need ma’am,” reassured the worker.

She replied, “Well, I can’t wait until Sunday.”

And neither can anyone else.

For more than a year, the Market Basket store a short distance over the City Line in Revere has sat finished, but unoccupied. During that time the company went through some internal strife that resulted in a positive change within the ownership structure and an even greater affinity than already existed between loyal customers and the company.

All of that’s over with now, and Market Basket officials William Marsden and David McLean happily announced on Monday that the Revere Market Basket would open for business at 7 a.m. Oct. 26, with an official Grand Opening/Ribbon Cutting scheduled for Thursday, Oct. 30.

“We’re just really pleased to be here in Revere,” said Marsden, director of operations, on Monday in between fine tuning the new Revere location. “We know that we’ve served a lot of [this area’s] customers for quite a few years in our Chelsea location and we think they’ll be pleased with what we have to offer here in Revere. We’re pleased with the support from the community, Revere Mayor Dan Rizzo and the Revere city councillors. They’ve all been very positive. We did experience a delay in opening this store and we’re sorry for that, but we’re here now and are proud to be part of the community and look forward to this new relationship.”

David McLean, operations manager at Demoulas, said they are very excited as a company to open the Revere store, which will be the first of five new stores in the region over the next several months.

“This is the first of five additional stores to take care of our customers who took care of us,” said McLean – who like Marsden was ousted last summer with CEO Arthur T. Demoulas during the company’s issues. “It’s a very exciting time in our company right now and these stores are a nod to our customers who have supported us the past 100 years. We are approaching our 100th anniversary in 2017 and so it’s that much more exciting for our company. As Arthur T. says, ‘We’re in the people business first and, above all else, we’re looking out for our customers even when they’re not looking.’”

The additional stores to open before the end of this year will be in Waltham at the old Polaroid site and in Littleton. Stores in Attleboro and Athol will open in the 1st Quarter of 2015.

The Revere store will be under Store Director Ron Lambert, who is a store opening specialist and has been with the company since 1976.

The Revere store will be 80,000 sq. ft., which is a bit smaller compared to the 135,000 sq. ft. Goliath of a store in Chelsea. However, Lambert said they believe the size is perfect for the Revere area and they have streamlined operations in the storeroom to give as much shopping space as possible.

“Everything the Chelsea store has, we have here,” said McLean. “We’ll have the Market’s Café, the Market’s Kitchen, including the sushi, and we’ll have a few new things too. We will have a new demo station in the back of this store that Chelsea doesn’t have. We’ll also have a Butcher Block section for premium Certified Angus Beef products.”

Lambert said the “tasting station” is likely to be a hit with customers – outfitted with cooking equipment, a Bose PA system for sound and ample space for customers to listen to vendors and taste products.

“The tasting station is something that’s a new and unique way for our vendors to come in and test out some of their products with customers,” Lambert said. “It could be hummus one day or a fish demonstration the next day. There are a lot of different things we’ll have there. It’s a great way to put new products in the spotlight for our customers.”

He said the first demonstration will likely be a new popcorn seasoning product – with customers able to try out a variety of flavored popcorn in the store.

Another feature will be the ‘Butcher Block’ feature where Certified Angus Beef (CAB) will be highlighted prominently. The CAB products debuted about three years ago at Market Basket’s Westfield store and Lambert said it was an instant hit.

He believes it will be reach the same popularity in Revere.

He said the program is a non-profit comprised of cattle producers who choose only the most premium grades of beef for certification – that being based on fat marbling, bone structure and heritage of the animal.

It all equals out into a mouth-watering steak or a scrumptious roast.

“Once you’ve tried it, for $1 more, you won’t eat another piece of meat other than CAB again,” Lambert said.

McLean said customers can be assured to have a full variety of healthy options integrated within the aisles and shelves. This, he said, is something that is necessary for a modern grocery store in accommodating new ways of eating – whether for better health or for medical reasons.

“There are gluten free products throughout the store and the amounts of healthy products are increasing,” he said. “It’s not your grandmother’s supermarket with just meat and potatoes. We have specialty foods, organic foods, gluten free foods and low sodium foods integrated into the store.”

Added Lambert, “A lot of stores do the store within a store, but we don’t do that. We have it integrated into the store and printed on the display tags on the shelf. Customers can see it’s gluten free right there and they don’t have to go looking for it in another part of the store.”

The Revere store will also be a major job provider locally.

Lambert said there are 460 new employees at the store, with 75 percent being from Revere. Another 100 employees have transferred into the Revere store from other nearby locations.

And in addition to the new things and old things in the front of the store that have made Market Basket so popular with customers – and so eagerly anticipated in Revere – the store will be a marvel of efficiency within its backroom operations.

McLean and Lambert said the Revere store will have 90 percent LED lighting with some solar lights mixed in. There is a mandate to recycle – keeping trash in a separate stream from cardboard and plastic.

One sign in the back near the trash compactor read, “Do your part! Always Recycle! Do Not Throw Clean Cardboard or plastic into trash compactors. Doing so Throws Away Money.”

In that spirit, virtually nothing is wasted.

Cardboard is bundled for recycling.

Clean plastic is wrapped into bales for reuse.

Even produce that has gone beyond it’s date isn’t thrown out. Instead, Lambert said it is sent up to a New Hampshire farm where it’s used to feed pigs.

“When you’re talking about a company, you want to know if they treat they’re employees well,” McLean said. “You want to know if they treat their customers well. But you also want to know what are their environmental initiatives. Those initiatives say a lot about the personality and the mindset of a company.”

And that kind of company mindset between Market Basket and its customers – after a harrowing summer of uncertainly – have never been more aligned.

And in Revere, that alignment will mean a line of folks ready to come through the doors on Oct. 26.


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Employees, Customers Rally at Chelsea Market Basket

Employees, Customers Rally at Chelsea Market Basket

More than 1,000 employees, customers and store managers from around the region rallied at the Chelsea Market Basket parking lot on Tuesday afternoon in support of ousted DeMoulas President Arthur T. Demoulas.

Tom Trainor, a 41-year employee of Demoulas Market Basket, summed up the feeling of many employees at the rally Tuesday, saying, “I’ve been with the company 41 years and I’ve never been more proud of this company in the past year at the turnouts and the rallies. This is a great company. It’s more than a company, it’s a family and that’s what they don’t get. Yesterday (Monday) they fired one of the greatest men I’ve ever met – Arthur T. Demoulas. I felt like I was punched in the gut.”

The fate of the Market Basket Mall expansion plans in Chelsea, and the brand new but unopened Northgate Mall in Revere, hangs perilously in the balance this week as the DeMoulas family squabble that started last fall has ratcheted up a notch due to the sudden ouster of the company president and two other key executives on Monday.

The DeMoulas Board of Directors, controlled by Arthur S. DeMoulas, voted to fire President Arthur T. DeMoulas (Arthur S.’s cousin), and long-time executives William Marsden and Joe Rockwell.

There was no immediate statement from the Board or Arthur S. DeMoulas other than a terse statement saying Arthur T. DeMoulas had not been retained.

However, the ousted Arthur T. camp was very vocal – issuing a blistering statement, with some, such as long-time executive David McLean attending the Tuesday rally. McLean, who was instrumental in bringing the new Chelsea store to fruition several years ago, resigned his position on Monday in support of Arthur T. and the others.

Marsden, the former director of operations at DeMoulas, said the action by the Board was nothing but greed.

“The Board’s action Monday was driven by greed, pure and simple,” Marsden said. “Arthur T. Demoulas continued the tradition of his father, promising customers ‘More for Your Dollar.’ He was fired today after he built the most successful supermarket chain in the Northeast, one of the top in the country by most metrics. He is as committed to his customers as he is to his employees, his vendors, service providers and the communities in which we serve. He implemented a 4 percent across the board price cut for 2014 at a time when people needed it. In reaction, some Board Members threatened his job and litigation, so concerned were they that this would cut into the company’s profit.”

He added that those fired had a combined 110 years of experience, and he said he was fired for being devoted to Arthur T.

“Along with Arthur T. Demoulas, I was also fired as was Joe Rockwell, vice president of grocery,” Marsden said. “Combined we have more than 110 years of service to the company. Our crime was our commitment to Arthur T. Demoulas, the employees and the promise to customers to always honor the Market Basket commitment to high-quality and value.”

The battle lines were particularly harsh in the family battle.

Arthur T. DeMoulas was seen as wanting to continue the lucrative and popular employee profit sharing program, and to continue opening stores in areas like Revere and Lynn – as well as expanding the shopping center plan in Chelsea.

Arthur S. DeMoulas and the current Board has been seen as less open to the Chelsea and Revere expansion and to the employee profit sharing program that has existed for decades.

The Revere store was completed more than one year ago, but has never opened. It sits in the Northgate Mall on Squire Road like a ghost that never had the pleasure of living.

City Manager Jay Ash said he has always been impressed with Arthur T., or Artie, and continues to be loyal. He said the squabble has cost his City a lot of value in plans that are to come for the existing Chelsea shopping plaza.

“I’m very disappointed about the Market Basket decision and extremely concerned about the relationship we have with Market Basket now,” Ash said. “I have watched and admired Artie and have been so impressed with how he has grown the chain while remaining loyal to the core principles of keeping prices low and being a responsible employer…I worked very closely with Artie and his team on transforming the old, rundown mall into a shopping center that is the envy of everyone, and I do mean everyone.”

Ash said that before DeMoulas acquired the Mystic Mall in Chelsea, the best offers for the property were from a gigantic self-storage facility. That, he said, would have never allowed the area to attract a Starbucks, restaurants and, perhaps, the new FBI Regional Headquarters across the street. Now, he is worried that exciting future plans for remaining properties might be thrown out.

“We had big plans, together, for the future of the Mystic Mall, including a massive, mixed-use development there,” Ash said. “There is great value in that development for both Market Basket and the City. Artie and his team have led us, when we needed leading, and followed us, when we had the expertise to lead on our own. Those types of relationships are hard to come by and valuable when they develop. So, yes, I have concerns about what the future holds for shoppers, employees and communities that are lucky now to have a Market Basket in them.”

The Board put a new leadership team in place on Monday as well.

Felicia Thornton, a former Albertson’s Supermarkets executive, will take Arthur T.’s place as operating chief. Also, former Radio Shack Corp. president James Gooch will be the chief administrative officer.

There was no indication of what the future might hold for the unopened Revere store or for the expansion of the Chelsea property.


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