Kayem Foods Inc., located in Chelsea, produces the nation’s leading sausage brand, which earned Family Circle’s Best Product of 2010 recognition. The company’s al fresco line—a chicken sausage made by Kayem—has now launched a comprehensive brand refresh featuring a redesigned logo, new advertising initiative, updated packaging, and an enhanced website. The VIA Group developed the advertising campaign, which showcases recipes prepared by al fresco’s Executive Chef, Susanna Tolini. This campaign will appear across major national publications and popular food websites such as Cooking Light, Food Network Magazine, Every Day with Rachael Ray, Eating Well, Fine Cooking, http://AllRecipes.com, http://Recipezaar.com, http://FoodNetwork.com, http://EatingWell.com and http://MyRecipes.com. The advertisements are projected to reach more than 200 million viewers, effectively positioning al fresco’s rebranding effort prominently before their core audience. The redesigned packaging, developed by LAM design, will soon appear on retail shelves with improved readability of nutritional information and a more visible brand logo to help consumers identify al fresco products more readily. Featuring both nutritious, quick recipes and Executive Chef Susanna Tolini as the brand’s representative, the new campaign highlights her culinary expertise. Tolini, a Johnson & Wales School of Culinary Arts graduate who joined al fresco in 2007, focuses on creating distinctive flavors and innovative recipes. Prior to joining al fresco, she created new products for established food companies including Trio’s Pasta, Stop & Shop and Hans Kissle, and was co-owner and chef at Le Bocage, a renowned French restaurant in the Boston region. “The decision to feature Chef Susanna Tolini and incorporate her recipes into our new ads was an easy choice for us,” explains Sarah Crowley, al fresco’s Senior Brand Manager. “Susanna personifies the creativity and fun you can have with this product. Bursting with flavor, al fresco all natural chicken sausages can be used in so many different dishes. The ads encourage customers to be adventurous and discover how in just a few minutes al fresco all natural chicken sausage adds zing to your meals.” The al fresco all natural chicken sausage is available in 12 varieties including Sweet Apple, Roasted Pepper & Asiago, and Sweet Italian. These products contain no artificial ingredients, deliver 70 percent less fat than conventional pork sausage, and are gluten free. For additional information about al fresco or to discover recipes from Chef Susanna Tolini, visit www.alfrescoallnatural.com.
